Study on the services offered in ecolodges for the high economic sector of Metropolitan Lima

Abstract

In recent years, environmental care and environmental management have been a concern for governments, nations and many companies, because inadequate use of natural resources has been diminishing the sustainability of the environment. Faced with this problematic and with new interest in caring for and protecting the environment, businesses that focus on this new trend have been born; eco-friendly hotels or ecolodges. For this reason, the objective of this research was to determine the effect of environmental concern of potential consumers to purchase eco-friendly hotels in Metropolitan Lima. The simple descriptive method was used through a survey that allowed and determined the intent to buy, the trend and inclination for ecolodges, in addition to the effect and importance of environmental concern for the choice of these over conventional hotels. Se identified the presence of environmental concern and its positive effect on the intention of ecolodge consumers in Metropolitan Lima. It was therefore concluded that environmental concern is an important factor in guiding consumers in choosing ecolodges during their journeys to the interior of the country.